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06 November 2013

Little Girl Inside

Since I started watching ABC's Once Upon a Time, I've been hooked. Let's give a second to thank Adam Horowitz and Edward Kitsis for creating Once Upon a Time. They deserved it. Anyway, the show is a compilation of all fairy tales but with a twist that connects all different characters into one big story. It recreated a real peasant pregnant Cinderella, a woman Jack (from the story of Jack and the Beanstalk), the Genie from Aladdin who also became the person inside the Magic Mirror from Snow White, a lesbian Mulan who's in love with Sleeping Beauty Aurora and other more characters. Once Upon a Time reverted me to a seven year old little girl. And now after two great seasons, the show keeps adding more interesting characters which made me love the show even more. Especially that the show added my favorites: Tinkerbell and Ariel. With Tinkerbell though, portrayed by Rose McIver, I expected more with her story but boy! did the show satisfied me with my favorite Disney princess Ariel (Joanna Garcia as a redhead? sure looks like Amy Adams). 

Ariel

The show is on its 7th episode and there are still big new characters yet to to be debuted: Rapunzel, Cruella de Vil, the real Ursula; and to be developed (well, hoping): Prince Erik, Ariel and Robin Hood. I am so excited that the little girl inside me is doing her happy dance. Are you as excited as me? Which character did you like the most? Or are you waiting for a character to come alive? Share your thoughts.

05 November 2013

Why Attract Women

[photo credit: textmarketer.co.uk]

Women still got it. Whatever women say, men have to.. in business power play that is. According to Women's Marketing Inc. (WMI), women controlled the whopping 85% of all purchases.  WMI's study also confirmed that women made 65% of all car purchases, 66% of computer cases, 80% of Healthcare decisions and 93% of food purchases. We can see clearly that even if your product targets male population, its should be marketed appealingly to women too.

The next question is, how to attract women? We all know the power of the internet and even more now that it can be on our mobile phones. WMI researchers revealed that 46% of women will turn to their smartphone when they first wake up in the morning. In addition, 63% of women won't go an hour without checking their phones, says Harris Interactive. Thus, this handheld device, to which most women are so hopelessly addicted can become a very powerful tool to your business. So if you think your business website isn't mobile friendly? Give your website designer a call and start making your business appealing more to women..because we, women, still got you. 

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