17 March 2011

iPhone4: TV Ad with a twist

 "If you don't have an iPhone, don't have an iPhone"

(via prosice)
Apple has rolled out a new iPhone commercial that introduce an interesting twist to the formula. Rather than stick with the familiar “There’s an app for that” catchphrase, the new commercials take the opposite angle. Opening with a simple line “If you don’t have an iPhone,” the commercials then launch into a quick overview of key iPhone features, with the voiceover explaining the stuff you’re unable to do unless – you guessed right – you’re a proud iPhone owner.
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